Real mistakes.
Real lessons.
(usually.)

The Encyclopedia
of Fuckups

Because success is overrated,
and everyone makes mistakes.

An illustrated cat in sunglasses wearing a cardboard sign that reads: I tried. It didn't work.
Expert
in failure
since 2010
An illustration of the WeWork sign on an office building
Great idea.
Terrible timing.

BUSINESS

WeWork: From Unicorn
to Unwanted

In 2019, WeWork was worth $47 billion. Just a few years later, it was a cautionary tale about overvaluation, poor leadership and … really expensive office space.